How to get distribution for your indie product
The channel problem is solved — Foundrs routes products into buyer feeds automatically.
Free at launch · First 500 get a featured slot · No dead links
Distribution is the #1 reason indie products die
You can build for six months, ship something genuinely good, and get 11 users — because building and distributing are different skills, and most indie founders only have the first. Cold DMs don't scale, SEO takes a year, ads burn money you don't have, and launch-day spikes fade in 48 hours. Without a repeatable channel, the product dies quietly.
95%
of indie products never reach 100 users
48 hrs
how long a launch spike lasts
Distribution as a built-in, not an afterthought
Foundrs flips the model: instead of you hunting buyers, the marketplace routes your product into the feeds of buyers already following your category. You submit once — AI matches you to the communities where your buyers live.
Products pushed to buyers
Buyers following topics like 'AI video tools' automatically see matching products in their feed.
48-hour featured window
Every new listing gets promoted placement in its community for the first two days.
Compounding social proof
Votes, comments, and shares feed trending placement — distribution that grows instead of decaying.
Ready to get started?
Foundrs opens soon — join the waitlist and your product launches straight into buyer feeds. First 500 get a free featured slot.
FAQ
I have zero audience — will anyone see my product?
That's the point of the marketplace. Buyers follow topic communities; your product is pushed into those feeds regardless of your follower count.
What does distribution cost?
Free listings get full community distribution. $5/mo Pro adds instant launch (skip the queue), a dofollow backlink, and priority placement.
Is this just another directory?
Directories wait for buyers to search. Foundrs pushes products into feeds — it's the difference between a shelf and a recommendation.