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How to get distribution for your indie product

The channel problem is solved — Foundrs routes products into buyer feeds automatically.

The short answer

Indie product distribution involves getting your product in front of potential buyers. Foundrs simplifies this by routing your product into the feeds of buyers following your category, allowing you to submit once and reach relevant communities through AI matching. This streamlines the process of finding and connecting with buyers.

Free forever. Live in minutes — no queue, no review.

95%

of indie products never reach 100 users

48 hrs

how long a launch spike lasts

Distribution is the #1 reason indie products die

You can build for six months, ship something genuinely good, and get 11 users — because building and distributing are different skills, and most indie founders only have the first. Cold DMs don't scale, SEO takes a year, ads burn money you don't have, and launch-day spikes fade in 48 hours. Without a repeatable channel, the product dies quietly.

Distribution as a built-in, not an afterthought

Foundrs flips the model: instead of you hunting buyers, the marketplace routes your product into the feeds of buyers already following your category. You submit once — AI matches you to the communities where your buyers live.

01

Products pushed to buyers

Buyers following topics like 'AI video tools' automatically see matching products in their feed.

02

48-hour featured window

Every new listing gets promoted placement in its community for the first two days.

03

Compounding social proof

Votes, comments, and shares feed trending placement — distribution that grows instead of decaying.

Live distribution

Kling 3.0 matched to Video

TokenWatch shared to AI Tools members

Wan 3.0 AI Video Generator 1080P Videos Up to 30 Seconds shared to AI Tools members

Kling 4.0 AI Video Generator shared to AI Tools members

Stop shouting into the void.

The buyers are already here. Launch free today — your product goes live instantly and gets routed to the communities looking for it.

FAQ

I have zero audience — will anyone see my product?

That's the point of the marketplace. Buyers follow topic communities; your product is pushed into those feeds regardless of your follower count.

What does distribution cost?

Free listings get full community distribution and launch instantly. $5/mo Pro adds a 30-day boost and priority placement.

Is this just another directory?

Directories wait for buyers to search. Foundrs pushes products into feeds — it's the difference between a shelf and a recommendation.

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