The SaaS launch checklist — the version that keeps working
Launch day is one day. This checklist builds the assets that work on day 2 through day 200.
Free to submit · Your own onlyfoundrs.com/your-app URL · No dead links
Most launch checklists end at launch day
Standard checklists optimize the spike: prep assets, rally supporters, post at 12:01am. They miss the asset layer — the permanent listing, the distribution channel, the backlink loop — that makes the spike worth having.
Day 1
where most checklists stop
Day 200
where a permanent listing is still working
9 items
on the checklist that actually compounds
The checklist that outlives launch day
1. Claim your permanent listing before the spike. 2. Point every launch post at your canonical URL. 3. Embed your badge on your site day one. 4. Enable your waitlist if pre-launch. 5. Pick your category deliberately. 6. Write a tagline for buyers, not makers. 7. Set up votes accumulation. 8. Answer early comments. 9. Let feed distribution work — then iterate.
Anchor asset first
Your permanent slug listing is the destination every spike needs.
Badge on day one
The embed badge converts launch traffic into lasting backlink equity.
Distribution configured
Category + tags determine which buyer feeds receive your product.
Post-launch loop
Votes and comments keep ranking you — reply early, iterate on signal.
Ready to get started?
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FAQ
What should be on a SaaS launch checklist?
Beyond the spike prep: a permanent listing to anchor traffic, an embed badge for backlink capture, waitlist collection if pre-launch, correct category/tagging for feed routing, and a plan to convert votes into ranking.
When should I create my listing?
Before launch day — the listing is the destination your launch traffic lands on and keeps landing on.
What do most founders forget?
The asset layer — a canonical URL, embed badge, and category placement that keep working after launch-week noise ends.
Is the checklist free?
Everything listed works on the free tier. Pro ($5/mo) just accelerates publish and adds dofollow + featured.