Now live — every launch is free
Where your customers actually hang out online
A map of the watering holes — by audience, by intent, by what they're doing there when your product would help.
Personalized to what you're building — no account needed.
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Makers
the crowd at most launch events — not buyers
Intent
what directory visitors arrive with
1
right watering hole beats ten wrong ones
The short answer
Your customers hang out where they already discuss the problem you solve: developers cluster in GitHub, dev Discords, and Hacker News; indie founders in Indie Hackers, X build-in-public circles, and niche forums; buyers searching for tools browse directories like OnlyFoundrs where discovery is the intent. Find the complaint threads — that's the watering hole.
Founders post where founders are, not where customers are
The classic mistake: launching to other makers. Product Hunt, build-in-public Twitter, and maker Discords are full of people shipping their own products — an audience that applauds but doesn't buy. Meanwhile the actual customers are in industry subreddits complaining about the workflow, in profession-specific Discords asking for tool recommendations, and browsing directories when the pain gets loud enough to shop for a fix.
Meet buyers at the moment of intent
The highest-value hangout is where people arrive already wanting a tool — that's directory traffic. The second is the niche community where the pain is discussed before it's shopped for. Our /where-to-find pages map audiences to their specific watering holes.
Directories: shopping intent
Buyers browsing a marketplace have a problem and a search bar. A listing there meets them mid-intent.
Niche communities: pre-shopping pain
The subreddit or Discord where the workflow complaint lives. Be useful there before they search.
Profession watering holes
Every audience has one — devs have GitHub/HN, designers have design Twitter, marketers have niche Slack groups.
Map it, don't guess it
The /where-to-find pages list real communities by audience — the places your specific buyers congregate.
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Stop browsing fifty tabs.
Open the marketplace and it learns what you're looking for from your first click — every visit gets sharper.
FAQ
How do I find where my customers hang out?
Search for the complaint, not the customer. The communities where people discuss the problem you solve — subreddits, Discords, forums — are the watering holes.
Are online communities or directories better for finding customers?
Different jobs. Communities reach buyers before they shop; directories reach them while they shop. Do both — be known in the community and listed where they browse.
Why doesn't posting on Product Hunt or Twitter find my customers?
Maker platforms are full of makers. Your buyers are in communities organized around their profession or pain — usually not the places founders promote to.
What's the fastest way to get in front of buyers?
A directory listing — it's the only channel where every single visitor arrived intending to find a tool.